Cocacola Marketing Strategy Essay

For example, for a bundle up of 375mL x 18 cans of Coca-Cola soft drinks it is priced at $9. 98 instead of $10. 00. This determine strategy makes consumers perceive the products to be cheaper. Promotional strategies The business uses a tramp of promotional activities, shown in the table below. Promotional strategy Explanation of promotional strategy Advertising The Coca-Cola party uses publicise as its main line of descent of increasing consumer awareness. It mainly uses the television. There are many television advertisements on Coca-Cola products. This citation allows the accompanys products to reach a large audience.The a la mode(p) television advertisement for Coca-Cola soft drinks was the You know you want it advertisement. One of the quondam(a) one are If you drink it, you get better of life The company also uses the radio as another source of advertisement. This is a cheaper source of approach compared to the television. Recently, the company benefited from its invol vement in the worlds keep games such as the Olympics and the FIFA World Cup. Where millions were watching these games, the business had substantial advertising and promotions of the companys brands.The cost of advertising over the past 3 years is shown in Fig. (11). Cost ($ mil) YearFig. (11) The Coca-Cola Companys advertising cost Personal selling Every year, The Coca-Cola Company has a exceedingly expert sales team, which acts as a representative of the company to the retailers. This strategy helps to check service and product loyalty. It has been demonstrated by the business to be highly effective. Publicity In February 2003, Vanilla Coke was released to the media as a give-and-take brief outlining the huge profit achieved by the business (from the Sydney Morning say 14th February 2003).This helped The Coca-Cola Company to strengthen the image of the businesss products. emerge of dispersion The Coca-Cola Company sells its products to bottling and canning operations, distr ibutors, fountain wholesalers and some fountain retailers. These then distributes them to retail outlets, milk bar and corner stores, restaurants, petrol stations and newsagents. The Coca-Cola Company Wholesalers/distributors retail/corner stores Restaurants, petrol stations Consumers The Coca-Cola Companys distribution canalize Place strategiesPlace strategies Explanation of place strategy Indirect distribution. The Coca-Cola Company uses intermediaries in its distribution. That is, the company does not sell its products directly to its consumers. Intensive distribution The Coca-Cola Company uses the intensive distribution strategy. The businesss products are change in almost every outlet including retail outlets small shops restaurants petrol stations newsagents schools sports and entertainment venues from vending machines (v) Monitoring amp Controlling