Bosch Strategy :: essays research papers

Dublin Institute of engineeringTable of contents1 Introduction......04 2 Company compose.........052.1 History and ontogeny..052.2 The bringation.062.3 Size and Scope.073 direction Statement......083.1 Attitude and Commitment.083.2 Values.09 4 Strategy............094.1 corporate Strategy..094.2 calling Strategies105 Organisational Structure...125.1 Business Sectors.125.1.1 Automotive Technology..125.1.2 Industrial Technology..135.1.2.1 Automation Technology..135.1.2.2 Packaging Technology.145.1.3 Consumer Goods and building Technology.145.2 Organisational Structure and Hierarchy155.2.1 CEO..165.2.2 Heads of Sectors..165.2.3 Heads of Divisions176 Employment..186.1 Performance and development discussions186.1.1 The Performance Review Discussion (PRED/MAG)186.1.2 The Individual developing Discussion (MEG)...196.1.3 The Management Potential Review (MED).196.2 Bosch employee indigence.207 Analysis......237.1 Analysis of organisational characteristics.237.1.1 aim of centralizatio n.237.1.2 Level of Bureaucracy247.1.3 Level of hierarchy..247.1.4 Level of authority and control257.1.5 Level of labour organisation and complexity267.1.6 Level of Formalisation.267.2 The SWOT Analysis.277.2.1 Strengths.277.2.2 Weaknesses...287.2.3 Opportunities.297.2.4 Threats.308 Conclusion..............309 References..............32 1 IntroductionIn the present paper, the fraternity Robert Bosch GmbH pass on be presented. The target of this paper is to give a all-inclusive overview of the companys structure and to analyse its current situation and strategy. get-go with chapter 2, the reader bequeath get an idea of Boschs company profile. In this chapter the Bosch history and the companys development over time get out be envisioned as well as the Bosch foundation. Chapter 3 will work out at the companys mission, its attitudes and values. The next chapter will direct at the companys corporate and business strategy, followed by Boschs business sectors and its international structure described in chapter 5. The following chapter will give some information on employment at Bosch and employee indigence This will be followed by an analysis of this worldwide operating company, regarding the strengths and weaknesses as well as the opportunities and threats that Bosch might face in the future. Finally chapter 8 concludes the paper.Sources for this paper have been literature, the Annual Report 2003, further Bosch publications and internet sources.2 Company Profile2.1 History and developmentThe company began as a Workshop for Precision Mechanics and Electrical Engineering which the founder Robert Bosch undefended in Stuttgart in 1886.The companys international activities can look back on a long tradition as aboriginal as 1898, only a few years after having found his company, Robert Bosch opened his first representative office in London. The next flavour towards internationalisation followed one year later with the foundation of a insurgent Bosch representa tive office in Paris to provide the French and Belgian markets. Particularly important for the further development of the foreign organisation was the hatchway of an agency in New York in 1906 and the commencement of production in the USA in 1910.